It all started on January 9, 2007, at the Macworld convention when Steve Jobs announced iPhone and drew the media attention. Just after five months, Apple released the first iPhone, and the world was astonished to see the innovative and inventive handheld device. But then, the decade-old journey of Apple’s flagship product iPhone has not remained smooth all the time. Occasionally, the iPhone has lost the ground and regained the popularity.

Initially, the App Store had a handful of apps. Today it houses over 2.2 million apps and this number keeps on increasing. Every day, over a thousand apps, enter in the Apple’s App Store. The iPhone app development services are thriving as technology advances. In such a situation, isn’t it interesting to ponder upon the future of iPhones and its applications?

Since launch, the iPhone has become a status symbol for the affluent class. Similarly, for the iPhone apps, there is a notion: There’s an app for everything. Phone app development companies have worked on this notion and has developed innumerable apps for every task. As a result, we witness the flood of apps in the App Store.

What’s more, every year, Apple brings new variants of iPhones with the user-friendly features and security enhancements. It makes the mobile app development process more advanced. These days, as the incidences of data breach and cyber attacks are increasing worldwide, there is a question mark on the credibility of both Android and iOS platforms. How Apple will respond to these growing threats of cyber attacks will decide the future of iPhone apps.

Apps really gain ground or not?

Well, you may find this question weird. But, the survey has revealed that 23 percent of total apps have used just once after their download. This information certainly makes the number of downloads irrelevant and insignificant. What makes the matter worse is the fact that every one out of the four app user abandons the app instantly after the download.

It points out toward a simple fact that slowly the apps have started losing their charm. As the Apple’s App Store has over 2.2 million apps, and the number is predicted to cross 5 million by 2020, it is not hard to imagine what will happen to the ‘not so lucky’ apps across all the genres.

Of course, entrepreneurs tend to jump on the iPhone app development bandwagon globally to leverage the business benefits of the iPhone’s innovative and interactive features, it is important to consider various aspects for making the app successful. A few of them are-

Focus on performance
Many options are available on the App Store. If an app has glitches or lack of proper functionality, then chances are bright that the app users will switch to another app.

Optimization for improved visibility
App Store Optimization (ASO) campaign can enhance the visibility of your app in the App Store. You can get some initial downloads that can help you with valuable feedback and you can improve the app accordingly.

Regular updates
No user likes the app with the same features all time. As their requirements and market trends change, you need to come up with an updated version to stay relevant.

User-friendly functionality
It is important for an iPhone app that it keeps the end user in mind. Be it design or performance, the app should remain friendly with its users through simple navigation and easy-to-understand processes.

Pleasant UX with attractive UI
When you hire iPhone app programmers, they will focus on the pleasant User Experience (UX) and attractive User Interface (UI).

Though Apple has penetrated well across the world in recent years. It has entered in the Android strongholds like India and China as well successfully. It reflects an increase in the sales number. But then, what’s the point if an app fails to attract the niche audience consists of iPhone users?

Remember, the iPhone users have a little space left in their devices for the new apps. It is necessary for new players to embrace the technological advancements to bring out-of-the-box iPhone apps. On the other hand, the iPhone app developers also need to brainstorm for developing innovative solutions while addressing the client’s requirements. In the coming years, the competition between the apps is going to be more fierce and intense.

Only the reliable and reputed iPhone app development company can survive and thrive in such a situation. Such company can integrate the advancements of emerging technologies like AR, IoT, and AI to build innovative iPhone app solutions.

From the user’s perspective, the picture is changed now. Yes, the users are more advanced and tech-savvy than before, and they will try and test the new things. Also, they shout a word louder if they like the app through social media and other means.

But then, if the user does not like something, they do not give a second thought. It is probably because they have got many options these days in the thriving app world. Also, free and freemium app concept also requires the company’s attention because it can impact the user’s decision of retaining or deleting the app.

We can certainly expect that tech-savvy users will only welcome the apps that are innovative and can do more function in a versatile way. Therefore, Apple will make the standards more stringent to include only the high-quality apps in its App Store.

In brief, it is fair to mention that the future of business iPhone apps largely depends on three aspects:

1.Technology
2.Promotion
3.Performance

These aspects will be driven by innovation in the coming years. There is no exaggeration in stating that entrepreneurs must focus on these aspects along with keeping the user-friendliness in mind. If you find this task difficult, just sit back and relax. All you need to find the right iPhone app development partner to make your business iPhone app successful.

As a leading iPhone app development company, we have built enterprise-grade iPhone apps for the corporate clientele globally. With an in-house team of expert iPhone app developers who can meet the diverse business requirements while building innovative app solutions.

This Post Originally Share on What Lies Ahead for Apple’s Flagship iPhones in 2019 and beyond Republished With Permission

Innovation holds a key to success for your business app amid growing competition. A mobile application development company with a good track record can certainly help you come up with an innovative app. But then, it is better to make sure that your app users get something extra, so that they can stay connected with your app for a long time.

What does it takes to keep your app relevant for a longer duration?

An innovative app solution can work wonders.

Here are the aspects you need to consider for keeping your app interesting for the users.

- Get the right team of business consultants

- Get an insight of market trends and study competitors’ apps

- Get information about people’s requirements

Make a list of necessary and futuristic features for your app

A business mobile app is seen as a solution to the user’s requirements. If you ponder over these aspects, you can come up with a better roadmap.

How can you make your app successful or profitable?

The mobile app development solution with user-friendly features can benefit your business, but to make your app highly successful from the popularity and profitability perspectives, you need to keep the following points in mind:

1. It should be dynamic

Your app should give a consistent performance across the devices. The app users appreciate the apps that can work seamlessly on various devices. You can opt for a hybrid business app as well that can be run conveniently on mobiles and browsers alike.

In today’s technology-driven era, switch in between the devices is a common phenomenon, and if your business app can support this trend, it can become highly popular over the time.

2. It should be smart to predict

AI (Artificial Intelligence) comes handy for your app if you want it to smart enough for predicting the need of your customers. A few robust mobile application development companies integrate the advancements in AI and machine learning in the business app solutions for making the app ready for predicting the customer’s behaviors.

You can readily target and retarget the audience with AI-based features in the app. It can help you gain the customer’s trust by offering them a personalized experience.

3. It should have all the channels for inquiries

Your business app should have all the channels for sending feedback and inquiries. In other words, your app should provide excellent customer services to excel. When the app can attend multiple inquiries, you can improve the overall services and resolve the queries rapidly.

You can consider adding chatting platforms for getting the valuable feedback of your customers and resolve their questions in real time. It can certainly improve the online reputation of your business.

4. It should offer a free demo

A free demo is a weapon in your hand to survive and thrive in a highly competitive app market. When the prospective users and people come across the free demo on various websites, they will certainly give your app a shot.

In a way, a free app demo can be a cost-effective tool to attract people toward your app and your business. It also enhances trust that directly reflects in the increased number of sales.

5. It should give a personalized experience

Do you know that your app can be deleted just because of poor user experience or a performance glitch? Well, it is possible as there are many options available in thriving app market. Therefore, you need a customized mobile app solution that can offer your customers a personalized experience. You can also keep an eye on the customer’s feedback to improve the functionality of your app and make it more useful for the app users.

6. It should have social media integration

There is no need for explaining the social media’s importance in today’s business. You can readily share relevant and customer-focused activities on various social media platforms through a mobile app. It is possible when your mobile app has a built-in social media integration. Social media also enable you to stay in touch with your customers and app users. Social media integration can enable you to gain popularity in a short time.

7. It should provide filters

Your app users should readily distinguish your business app from other apps. You need to take care of the color, size, and design of your app to achieve this goal. Even if other apps have some sort of similarity with your app, you can work on providing enhanced filters that can give your app a competitive edge over peers.

8. It should have reviews section

Review and rating section is of utmost importance especially when you want to show transparency and openness to the app users. If you relate this section with a free demo, it will help the prospective users to know what does your app offer.

The reviews section also help your app get noticed by the search engines and enhances your app’s visibility.

9. It should have a simple checkout

If you have an eCommerce or a B2C app that offers products to the customers, then this is the most important tip. A simple checkout can make the customer’s shopping experience pleasant and chances will be high that people will stay with your app for a long time.

10. It should have convenient payment methods

If your app is ready to accept the payment through multiple payment options, you can please the app users by providing them convenience. The inclusion of all the major payment methods can enable the app users to purchase the products through their favorite ways of payment.

Well, this is not all. The mobile app development services are advancing these days thanks to evolving technology. You can leverage the benefits of an enterprise mobile app by integrating technological advancements. You can hire mobile app developers to make it possible in a cost-effective and exclusive way.

Originally Post on How to Make Your Business App Marketable- Here are Top Tips, Re-published with Permission